A side-by-side read on reach, formats and targeting — so your media plan is built on comparison, not assumption.
A qualitative comparison across the platforms most media plans put side by side. Use it as a starting point for your own numbers — actual reach, rates and inventory vary by campaign, season and market.
Cricket and marquee sport create moments where the whole household watches together and in real time — a context YouTube and on-demand catalogues can't replicate.
A catalogue spanning Hindi and regional cinema lets you run one campaign with language-level targeting, instead of stitching together separate regional buys.
Score-card branding and innings-break sponsorship offer a level of association with the moment that standard pre-roll on other platforms doesn't offer.
A quick read on the segments advertisers plan against most often. Use it to sanity-check your targeting brief before the media plan is built.
Tune in specifically for live cricket and marquee tournaments — high attention, appointment viewing.
Launch moments, mass-reach awareness, category leaders.
Follow Hindi and regional-language originals, films and shows on a near-daily basis.
FMCG, D2C and category challengers building frequency.
Watch on the living-room screen, often with the whole household present.
Big-ticket purchases, appliances, automotive, travel.
Catch matches and shows between commutes and breaks — short, frequent sessions.
App installs, quick-commerce, fintech and youth brands.
Streaming attention spikes hard around a few fixed points in the year. Anchor bigger budgets to these windows.
The single biggest concurrent viewing window of the year — daily live matches for two months.
Cross-border cricket tournaments that pull sustained daily attention outside IPL season.
Diwali-adjacent releases and shopping-linked campaigns across originals and movies.
High-profile award nights and year-end specials drive short, high-attention spikes.
A steady drumbeat of new show and film releases for always-on, lower-cost frequency buys.
A D2C appliances brand ran a score-card sponsorship plus mid-roll across one IPL season, paired with a mobile-first landing page.
Rough starting points — every plan is customised to your goal, category and flight dates.
Entry points vary by format — sponsorships carry a higher minimum than standard pre-roll. Share your budget range in the form below and we'll match it to available formats.
Yes — campaigns can be scoped to specific languages, regions or content genres rather than running nationally by default.
You'll get reach, completion rate and click-through data on a cadence matched to your package — monthly, bi-weekly or weekly for larger flights.
Tentpole sport inventory sells out early — for IPL-season sponsorship, plan on locking placements at least 6–8 weeks ahead of the season.
Both — we can adapt existing creative to platform specs, or brief a short production for formats like showcase ads and sponsorship branding.
Send your goal and budget range — we'll come back with format and platform recommendations, JioHotstar included, within one business day.
